If you’re a contractor, then finding new clients is probably at the top of your priority list. You need to find qualified prospects that are willing to pay for your services and trust in your expertise. Unfortunately, it’s not always easy!
In this blog post Royaltakeoffs present 12 ultimate strategies you can use right away as a contractor to increase your client base. Keep reading so you can start growing your client base today!
1. Visit Potential Clients:
One of the best ways to build relationships with potential clients is to visit them in person. Meeting face-to-face can demonstrate your commitment and professionalism. When visiting, keep in mind that you are not pitching or selling anything, you are simply introducing yourself and informing them about your services and qualifications.
Be sure to take detailed notes on their needs so you can better address them when it comes time to propose. Additionally, be sure to ask for referrals from current clients as they may know of other companies or individuals who would benefit from your services.
Aim to make a lasting impression by offering useful advice even if they don’t hire you right away; this will help establish credibility with potential future customers
2. Hire an Estimating Company:
An estimating company can be a great asset to contractors who are looking for clients. This company specializes in providing accurate estimates and bids on projects.
These estimating companies can quickly develop project scopes and calculations, which helps to ensure that all parties involved get what they need from the project. Additionally, an estimating company can add a professional touch to your contracting business by helping you appear more organized and efficient.
They will also save you time that would otherwise be spent on researching materials, labor costs, and other details that go into creating an accurate estimate for a job. This can help free up more of your time to focus on marketing efforts and finding new clients.
3. Ensure Quality Services by Keeping Your Staff Updated:
To ensure that your staff is providing quality services to clients, it’s important to keep them up-to-date on the latest trends and technologies. This can be done through regular training sessions, reading industry publications, attending workshops or seminars, or simply staying abreast of changes in the industry. Additionally, having clear procedures and processes in place as well as creating policies that are easily understood by all employees will help ensure everyone is working towards the same goal.
Finally, making sure everyone involved understands their roles and responsibilities and how they fit into the business as a whole can go a long way in improving client satisfaction.
4. Calculating ROI:
As a contractor, demonstrating value to clients is key. To do this, it’s important to understand and calculate the return on investment (ROI). ROI helps you measure the success of your projects and communicate that success to potential customers. It also allows you to adjust your strategy as needed for future projects.
When calculating ROI, look at factors such as how much money was spent on labor and materials, the amount of time it took to complete the project, projected cost savings or increased revenue from the project, and so on.
By understanding what investments yielded positive returns and which didn’t you can further refine your strategies moving forward to maximize profitability.
5. Adapt Your Marketing to Customers:
As a contractor, it is important to tailor your marketing and the services you provide to customer needs. Knowing what customers need and how best they can be fulfilled will show them that you care about their satisfaction and ultimately help you get more clients.
Identify key segments in your target market such as age group, income level, or location, then develop tailored messages for each segment. Additionally, create an attractive website with information on services offered, contact details, terms of service, and testimonials from satisfied customers.
Include images and videos that display the quality of work done by you or other contractors. Lastly, build relationships with potential customers through social media channels such as Facebook or Twitter to increase brand awareness and help build trust in your business. Implementing these strategies
6. Work With Other Contractors Have Everyone In The Company Involved:
Sharing results from completed projects with prospective clients can demonstrate your worth and the value you bring to the table. Additionally, setting goals and objectives for a project and clearly outlining those objectives help potential customers understand how you would help them reach their desired outcomes.
To take it one step further, consider providing a guarantee of results with every project that you complete; this will give customers peace of mind and show them that you’re confident in your work.
7. Have A Strong Online Presence:
Having an up-to-date website and engaging content on multiple social media channels will help you build trust with potential customers. Creating a blog, sharing your portfolio of previous projects, and responding promptly to inquiries can all help attract more business.
8. Commercial Lead Generation Services:
These sites will provide you with a regular supply of projects that are ready for you to bid on, giving you a head start in finding projects for your company. This would be the best source of potential clients to conduct sales pitches to and bid on projects in the commercial sector.
It’s ideal for increasing your clientele and is also quite inexpensive; most business lead generation services cost between $75 and $150 per month.
9. Residential Lead Generation Services:
This is similar to the commercial lead generation service but on a different website. You’ll be utilizing HomeAdvisor in this case. After you pay the annual membership fee, they just charge per lead. Here is their pricing structure.
Once you’ve gotten the leads and started bidding on tasks, it’s up to you to follow up and establish yourself as the authority on the project. Follow the tactics outlined above, as well as our other articles in-depth, and you will be successful.
10. Request Referrals:
One of the easiest methods to develop your business as a general contractor is to receive referrals from previous clients or subcontractors. You can tap into new networks of potential clients who are more inclined to trust you and hire you for their projects if they know and trust the person referring to you.
There are several methods for obtaining referrals. To begin, contact previous clients and ask if they know of anyone who could require your services. Second, you might ask previous subcontractors if they know of anyone who is seeking a general contractor. Finally, you might provide referral incentives like discounts or extra payments.
11. Collaborate with Other Contractors:
It is critical to maintain good working connections with other contractors, suppliers, and subcontractors, and advertising each other’s services can benefit everyone. Consider building alliances, but make sure they are trustworthy organizations because you don’t want your company’s reputation tainted by poor craftsmanship or negative encounters.
12. Find Out Who Your Subcontractors are Working For:
If you already know some subcontractors from previous projects, why not contact them to see if they can connect you to GCs who are actively building projects?
As a consultant, I’ve seen this method work quite effectively for construction companies. It’s a straightforward method that can introduce you to a whole new network of potential clients.
Finally, becoming a successful contractor takes time and practice. It’s important to acknowledge that it may take longer than you would like to start getting consistent work, but you can do it and these 12 ultimate strategies will put you on the right path. Getting clients is an essential part of successfully operating as a contractor. If you want to set yourself up for success going forward, try out these tips, and don’t be afraid to get creative.